It’s impossible to overestimate the value of franchise marketing when you run your own franchise. One of the benefits of opening a Hot Dog on a Stick franchise is that we can assist you with marketing, using our cache of materials and marketing experts to help you develop targeted campaigns designed to drum up business at your location. Social media is an important tool franchisees can use to reach out to even more customers online. If you’re thinking of opening a Hot Dog on a Stick franchise, here are a few tips you can utilize for effective franchise marketing once your location is up and running.
Social media users love to see great pictures. Taking pictures of beautifully-prepared food, employees hard at work, or your location’s exterior are excellent ways to show the internet what makes your Hot Dog on a Stick location unique. Take advantage of social media to reach out to the customers in your area, and show them that there’s a great, trendy place to eat right in their own community.
Hashtags are a great way to tell customers what your brand is all about. Be sure to utilize hashtags whenever you can, and pay attention to trending hashtags. The internet loves fads, so taking advantage of popular hashtags is a great way to get extra visibility. It also shows your customers that you have a great sense of humor, and are a fun business to interact with.
One of the strongest benefits of utilizing social media for franchise marketing is that you’re able to interact with your customers on a whole new level. Customers will love being able to make comments on your social media posts, and you’ll love how quick and easy it is to respond to them. Many Americans use social media on a regular basis, and interacting via messengers and comment threads is even more convenient than phone or email. Help make it easy for your customers to interact with you by facilitating communication on social media.
When you utilize social media, you’ll be able to create an online community of customers who love your product. By giving members incentives to invite others (such as discounted or free menu items, drawings, and so forth) it’s easier than ever to add members to your ranks. Building up an online community of fans is a great way to get the message out about specials at your location, menu items they may not be familiar with, or just to say “thanks” to your customers for being loyal. Online communities like this are even more effective than traditional advertising in that you’re able to reach right out to the consumers who love your product.
These are just a few tips for making the most of franchise marketing on social media. When you franchise with Hot Dog on a Stick, we’ll help you to develop targeted ad campaigns for the potential customers in your community. Contact us today to learn more about the marketing assistance we provide to our franchisees!